When it comes to sentence construction, passive voice and active voice are two distinct approaches to take into consideration. Making the mistake of using the incorrect sort of voice in your marketing or business-related writing may be disastrous; the way a phrase is constructed has a significant impact on the reader’s emotional response.
There is an argument over the use of passive vs. active voice in writing; many people believe that passive voice should be avoided at all costs. Others have pointed out that passive speech has the ability to do some tasks that active voice cannot.
First and foremost, in order to comprehend the concept of passive and active voice, as well as the distinction between the two, you must be able to identify the subject of a sentence. When to utilize passive voice in business writing, however, is a topic that has to be answered. Here’s everything you need to know:
When to use passive voice in business writing?
The passive voice should be used with extreme caution by business writers. Use passive voice only when you don’t know who the actor is, when you wish to keep the actor’s identity a secret, or when the actor’s role isn’t critical to understanding the meaning of the statement.
To learn how to use passive voice sentence construction, you may take help from experts from Book marketing.
In business writing, passive voice is used.
As mentioned by book promotion services team in writing, passive voice has a place. This is particularly true in more formal settings like law. When making scientific claims, for example. What if you’re reporting on an occurrence but aren’t sure who carried out the action? For instance:
The gate was slammed shut once more.
The passive construction here shows that you have no idea who the perpetrator is (e.g., a bad driver, a cow with a grudge). Alternatively, you can use passive voice to draw attention away from or change the sentence’s subject. The focus in this case is on what happened to the gate rather than who smashed through it.
In business writing, use the active voice.
Using active voice allows you to take command of your writing. Your reader or audience is more inclined to believe what you have to say if you sound confident. The passive voice gives the impression that the writer is unsure. Learn to employ active voice in your business writing if you want to present a strong case and persuade your reader.
Another advantage of writing in active voice is that it makes your sentences easier to read and comprehend. The subject is highlighted with active voice. It dispels any misunderstandings about who or what was at fault or carried out the deed. For instance:
In calculating the sales for the third quarter, I made a mistake.
The bank teller approached the customer.
There is no disputing who made the error or approached the man. The clarity would have been lost with passive voice. For instance:
In calculating sales for the third quarter, an error was made.
In the bank, the man was approached.