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Digital Marketing

Ways To Improve E-Commerce Category Pages For SEO in Canberra

It’s no secret that e-commerce sites are struggling to compete with online retailers like Amazon. One major factor contributing to SEO in Canberra is the fact that their category pages simply aren’t optimised for search engines.

If you’re an e-commerce site owner or manager, here are some quick and easy ways to improve your category pages, so they stand out in Google search results:

Internal linking architecture

Internal linking is when you link to pages on your SEO in Canberra site, and it’s one of the most important aspects of SEO. If you’re linking to a page that has no relevance to the page you’re linking from, then that can be detrimental to your SEO efforts.

When building internal links, try not to link back and forth too many times in one paragraph or article as this can confuse search engines and readers alike. Also, avoid using anchor text for links if possible; use relevant keywords if needed for context–and don’t overdo it!

Friendly URLs

The URL of a page is displayed in the address bar of a browser and is the first thing potential customers see. It’s important to make sure your URLs are user-friendly, easy to read and contain keywords that people might search for on Google.

There are two ways you can do this:

  • Use hyphens instead of underscores (_). For example, instead of www.yourdomainname/product-name-12345 use www.yourdomainname/product-name_12345 so users can identify each word easily when looking at their browser’s address bar or bookmarks list.
  • Use dashes instead of underscores (_). For example, instead of www.yourdomainname/product-name_-_12345 use www.yourdomainname/product-name–12345 so users can identify each word easily when looking at their browser’s address bar or bookmarks list.
  • Use short URLs that contain words related to what you’re selling (for example: If you sell headphones with noise cancelling capabilities,, then include “noise cancelling” somewhere in your URL).

This will help search engines understand what kind of business you’re running by reading through all those different pages on your site!

Page titles and meta descriptions

It’s important to use the most important keywords in each of these areas. It is also important that the SEO in Canberra page titles and meta descriptions are not gibberish or overly stuffed with keywords, but rather provide a clear and succinct idea of what the page is about.

This gives search engines as well as potential customers, a good sense of what they can expect to find on your website.

When creating pages on your site, it’s important that you use internal linking architecture so that users can easily navigate through related content without having to scroll too far down the page.

The best way to do this is by using descriptive anchor text (the text surrounding links) so visitors know where they’ll be led if they click on particular links within an article or blog post.


It’s important to remember that SEO is a long-term strategy. If you only do one thing on this list, it should be updating your category pages with friendly URLs. This will help increase clickthrough rates for users and boost your site’s overall ranking in search engines.

Source: Ways To Improve E-Commerce Category Pages For SEO

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