Why businesses need Google Maps Marketing?
Have you ever considered using Google Maps for your company’s marketing needs? No? Take a look at the things that you are missing out on:
- 4 million People are using Google Maps.
- Google Maps is used on almost 5 million different websites.
- More than 20 million unique pieces of information are added daily by users of Google Maps.
- In 2021, Google Maps was used by 54 percent of all Smartphone users.
While we give these specifics some time to sink in, the next question you have is likely something along the lines of “why should I care about Google Maps?” In this age dominated by Google, running a business requires you to take this issue seriously. Please take some time to relax and read our article so that you can gain an understanding of how Google Maps marketing can benefit your company. But before we get into that, let’s consider your response to the question.
What is going on with Google Maps?
Google Maps is an outstanding application that the company developed. Your company will have an advantage over its rivals due to its many digital marketing tools and features. The local marketing capabilities offered by Google Maps are highly beneficial to enterprises of a smaller or medium size. Anyone with access to Google Maps can find your company and obtain information about your opening and closing times, products, services, and reviews left by previous customers.
Google Maps has evolved from a straightforward virtual map for locating locations into a resource for finding and investigating local businesses. This shift occurred for a variety of reasons, including the following:
- One-third of all mobile searches are conducted with a focus on the local area.
- The growth rate of local searches is currently 50% higher than that of mobile searches.
- The number of searches for “near me” has increased by 500%.
- 70% of searchers used the “Click-to-Call” function on the website.
- The “Google Maps” results appear on top of all other search results.
It should be no surprise that businesses and digital marketers have turned to Google Maps as their most recent weapon in today’s fiercely competitive environment. The following are a few reasons why you should consider using Google Maps to market your company.
There Are Seven Motives Why You Should Register Your Company With Google Maps:
1. Boosts Your Online Presence
These days, when people want to find a business in their neighborhood, the first place they look is online to see if it has a presence there. People depend on smartphones equipped with GPS to locate everything, so those who do not have an online presence are almost stigmatized for doing so. Your brand’s presence on the internet is more important than any other form of advertising or promotion.
Suppose your company is listed on Google Maps. In that case, the application will use its local search capabilities to pinpoint your company within the context of a user’s inquiry. Google gives local search a higher priority for one primary reason: to provide locally listed businesses with an opportunity to compete against one another rather than against other business entities located in other cities. Therefore, the likelihood of your company attaining the highest position possible on the pages of search engine results relevant to your location and category will increase.
2. Revamps your local SEO
Because they complement one another so well, search engine optimization (SEO) and digital marketing cannot be separated. Local search engine optimization is a fantastic component for companies that want to thrive and survive with a local consumer base. In addition, Google Maps holds a market share equivalent to two-thirds of all online navigation services, making it an effective SEO instrument. However, it is used with caution, accuracy, and a high level of expertise. Through the use of Google Maps marketing, your company has the potential to become the first name that comes to mind for your customers and the recognized authority in the field of your products.
3. Makes extraordinary opportunities available
When a business is listed online, customers are given the ability to review the business, provide feedback, make suggestions, and even lodge complaints. Every piece of feedback from a customer, regardless of how appreciative it is, is a building block for future success. Under the profile listing for each business, Google Maps displays online reviews from customers. The customer’s credibility is also demonstrated by star ratings, photo images, and reviews that the customer submits. These reviews can help you gain the trust of other potential customers and increase the number of conversions you get from using Google Maps. The value of the positive comments far exceeds that of any marketing strategy, even though even the negative comments can provide helpful information about what needs to be improved.
4. Fortifies client trust
Claiming a business online not only helps to build up a significant amount of trust but also draws in a large audience. Because more people rely on the internet to provide information about local businesses, companies should consider getting themselves listed on Google Maps, mainly if they cater to local customers. This way, prospective customers will have access to the most accurate information about your company, which will be the case regardless of whether or not you have a website. Having access to more information makes it more likely that they will choose to do business with you.
5. Makes marketing and promotion more efficient and affordable.
Even if a company does not have the financial means to maintain a website, Google Maps is the best option for them to register their presence online because it is free. First and foremost, there is no charge associated with using this tool. Your customers will even be able to determine in real-time, with the help of Google Maps, whether your business is open for business or has closed its doors for the day. Because of these benefits, using Google Maps rather than any other traditional marketing strategy is the most cost-effective option available.
6. Increases the visibility of the brand
There is a good reason why advertising and digital marketing professionals insist that listing your company online is necessary for modern businesses. It is an excellent method for exposing your brand name to everyone online, which accounts for 90% of the people in your immediate environment. In a nutshell, if you do not appear in online directories, it is assumed that you do not exist. As a result, if you do not capitalize on this opportunity, other companies will gladly do so for themselves and make the most of the situation.
An individual user can have a visually satisfying experience using Google Maps simply by searching for a company or service. The tool generates a map with all the associated companies highlighted in seconds. Also, remember that there is no upper limit to the number of results displayed on a single page. Therefore, if your company’s name is not included, you will lose the ability to communicate with potential customers.
7. Attracts customers’ right to your front door.
The current secret to long-term viability and success in business is to ensure that your website is connected to the online profile of your company that is hosted on Google Maps. Additionally, the tool brings to light all your contact information, such as your address, telephone number, email address, and more. Users can use your business profile to locate their nearest location and obtain driving directions. There is no requirement to switch back and forth between apps and web pages. They can arrive at your front door with just a few taps and scrolls of their finger.
Utilizing Google Maps, the All-Purpose Advertising Platform, to Your Advantage
The number of features and capabilities that Google Maps offers will continue to grow, strengthening the platform’s standing as a business marketing tool. If you are a business owner, this translates to increased conversions, improved user engagement, and superior brand visibility. We are not going to avoid the issue at hand here. Your company should have a presence on Google Maps if you want to establish itself as a frontrunner in the local industry.
You’re having trouble getting started with Google Maps, aren’t you? Do not fret. Mahira Digital, the most highly regarded Digital Marketing Company in Delhi, is available to assist you with anything and everything about Google Maps. To communicate with us, all you need to do is make contact. Please get it done right away!
Additional Information – Did You Know
Why Is “People Also Search For (PASF)” Necessary For SEO?
So, why should you be concerned with “People Also Search For” when creating your SEO strategy?
“People Also Search For (PASF)”s keywords are taken directly from Google’s database. They are the search terms that your target audience uses to learn more about your topic. Therefore, keeping an eye on these keywords is critical for understanding your target audience’s preferences and interests.
“People Also Search For (PASF)” keywords for any topic are found by manually searching it, clicking a result, and returning to the search pages. A handy free Chrome extension called Keywords Everywhere, on the other hand, displays the “People Also Search For (PASF)” keywords for every search query on your search results pages.