Google My Business
If you haven’t used Google My Business yet, you’re missing out on effective marketing and sales opportunities (GMB).
The good old days of phonebooks are long gone. However, having your company listed in an online directory is no longer a luxury; it is a requirement.
And, with GMB, you can easily create and manage your digital presence across Google without paying for it. Simply put, it is an essential marketing tool that allows potential customers to find your business and connect with you.
What is Google My Business?
Google Business is a free tool that allows your business listing to appear alongside other related local businesses when someone searches for your company name or a related term. Your company’s information, such as phone number, website, address, review ratings, hours, and more, will be available to potential customers on a single screen.
Engaging the services of a digital marketing agency in India is the best way to make the most of GMB. You can reap benefits such as by doing so.
Reasons Why Using Google My Business Is a Good Idea
GMB puts your company on the map around the world. Literally. Google receives 63k searches per second on average. Furthermore, Google “near me” has nearly doubled in the last few years.
Here’s a little-known fact: nearly 90% of customers do not have a brand in mind when looking for a product.
As a result, if your business is visible online, you can easily entice this massive chunk of the audience to your door.
You can easily showcase your company to your target audience with Google My Business. When you combine it with your SEO efforts, you’ve got a real crowd-pleaser.
Mahira Digital can help you make the most of GMB. We are a social media marketing company in Delhi that is well-versed in various tools and tactics to assist you in making the most of what Google offers.
GMB Assists You in Building Customer Trust
Today’s biggest challenge businesses face gaining enough customer trust to influence a purchase. And one of the most important things you can do as a business owner to build trust is to provide your customers with your location.
Still not convinced? Customers regard brands that appear on Google as three times more credible. Why? It is primarily due to Google My Business’s stringent verification process, which makes search results more reliable. Local search results require businesses to undergo multiple authentication steps. That is why Google is a reliable environment on which users can rely.
With expert marketing assistance from Mahira Digital, you can now seamlessly build trust with your customer base! To get started, contact the best SEO company in India today!
Google My Business Increases Your Visibility
Before purchasing a product, the vast majority of users read reviews. In addition, Google My Business users can leave customer reviews and feedback for others.
With this feature, you not only get an honest assessment of what you’re doing right (and wrong) but also a star rating next to your company name.
You can accumulate more reviews over time and achieve a higher overall rating. You can also increase your rating by responding to your reviews.
With Google My Business, you can join Google’s 3-pack.
If you’ve been using Google’s local search results in recent years, you’ve probably noticed that the only local listings that appear above organic results in a first-page preview are in a limited 3-pack format. Most businesses are unaware that creating a free Google My Business listing increases your local rankings and chances of being included in Google’s local 3-pack.
The best part about being a member of the local three-pack? These listings show users where your business is located on Google Maps. They also appear high on the search results page, benefiting your impression share significantly. To demonstrate how important this is from a business standpoint, brands that appear in Google’s local 3-pack receive a 700% increase in clicks over brands that do not.
Google My Business can help you increase traffic.
A common challenge for local businesses is increasing quality website traffic and in-store visits. While there is no way to avoid the year’s ups and downs, having a Google, My Business listing can significantly help boost your numbers.
Businesses on Google My Business are 70% more likely to attract potential customers for in-store location visits simply by having a listing and appearing in local searches. Furthermore, your Google My Business listing can drive up to 35% more traffic to your website. As a result, your local listing will increase your traffic in more ways than one—both online and offline!
A Google My Business profile can help you rank higher in search results.
Google, like the rest of us, has a job to do. While it may appear that Google is working against you sometimes, it wants to tell customers about your company because it needs to provide valuable information to searchers.
By providing reliable, consistent, and up-to-date information. Your Google My Business profile is the best place to feed Google this information to meet your customers’ search needs successfully.
Google My Business is, in essence, free advertising.
Running a Google Ads campaign is a great way to get to the top of Google, but it can feel easier said than done when it comes to maximizing your Google Ads budget. The alternative is to work on your SEO. However, this method requires time and resources to establish your authority and ranking.
On the other hand, a Google My Business listing provides a form of quick and free advertising on Google. Google My Business provides free targeted exposure on the world’s most trusted search engine. Optimizing your profile takes less time than launching a successful paid search campaign. An accurate and up-to-date listing is a critical component of effective local SEO.
It is not to say that you should not run Google Ads or build your SEO through your website—these are both effective marketing strategies. However, Google My Business is an additional marketing strategy that is less expensive than paid search advertising, faster than SEO, and more straightforward.
With Google My Business, you can stay ahead of the competition.
Your Google My Business description, through a small content snippet, allows you to stand out from your competitors in a consumer’s initial scan through search results. It shows a brief description to help users quickly determine whether your company is what they’re looking for. A good Google My Business description provides a snapshot of your company and includes relevant keywords. It depicts something unique or authentic to assist you in demonstrating your worth. With the advantages mentioned above of using Google My Business, people also search for How do I start to take benefits from Google My Business?
Now it’s your turn.
It is by no means an exhaustive list. Other than the benefits listed above, Google My Business offers a plethora of others. It’s a complete package that will increase your company’s visibility, trust, and traffic. It’s also simple to set up and requires little maintenance once it’s up and running.
If you’re short on time, you could hire a dependable marketing partner to assist you. When it comes to dependable marketing partners, Mahira Digital, the leading digital marketing agency in Delhi, can assist you with our best marketing services and help you stand out from the crowd.