Email can be the oldest marketing platform, still, it’s a popular marketing platform in 2022. Are you ready to crack the Shopify email marketing campaign, then here are the ways to do it.
1. Look at the Email’s Copy
Email copy can speak more volumes about the business. Right after consumers click on the subject line, email is something that your readers read. This email can even make or break your relationship with them. Here are a few of the things you should consider while working on the copy.
While writing emails, it is vital to understand who your audience is and how you want your brand to sound in an email. Both your brand voice and buyer persona define what & how you write in the emails.
B. Keep Your Emails Short
Technology is moving deep into the “now” world. As the attention spans get shorter. So, making the reader go through over 200-500 words in the email, makes them opt out. This is true mainly to send eCommerce emails, as consumers expect concise & short emails. As you are pitching an audience with less content here are reg things that should be included in the email:
- Write about features and benefits.
- High quality and its ingredients
- Real-life testimonials
- Show off speed
- Show how can people use your product or service in their day-to-day activities
2. Joining List Should be simple
To make email marketing work, gather email addresses after people land on your website. Add one opt-in form at the website footer. To interact with the right leads you should offer opt-in forms in many places on the website.
- Products pages
- In the blog posts, footers and sidebars
- On the sold-out product pages
- In welcome or pop-ups screens after new visitor land on your website
The ultimate goal is not to make your customers feel dizzy with pop-up forms. But it’s to make it simple for your consumers to join the list and learn about your product and company. Hire a Shopify agency to test and Optimizely the frequency of the forms. You can also go with Google Analytics for tracking website metrics.
3. Email design
Email layout and design are something that you sh ld consider first. Many e-commerce and Shopify retailers often look at designed emails rather than usual or plain text. People are opting for and getting attracted to emails that are designed with CTA buttons, colorful text, and pictures. This turned out to be essential which consumers expected to get from their first emails.
Designing email color is something that you should focus on mainly. You might be tempted to use full monochrome with few pictures. But try to add several colors. You may think why colors? Colors bring powerful effects that make them evoke emotions and draw attention. According to a few reports, there is color psychology that one can follow to use in the email wisely. Here are the things to look at while using color in the email.
- Go with limited colors in the emails. Then pick colors wisely.
- Choose 2-4 colors that you like to highlight in the email
- Add the CTA button and crucial text in the contrasting color
- Eyes always pick up contrasting color.
- Remember to go with colors that complement the pictures in the email comes.
- Add the brand colors in the email, if you aren’t sure about what colors to go with.
- A/B Testing for the emails, save much work. Not just for the email copy, but could know which email designs offer more revenue
4. Evaluate everything
Simply put no brand could make modifications to the strategy if they aren’t optimizing, testing, and finding chances. For being a successful marketer one should spend more money, and time on tools that enable them to test crucial things. That includes email body structure, email length, and more. The main goal behind testing and optimizing email campaigns is to drive better conversions and traffic within less time.
You can test how often you are emailing your subscribers weekly. Know how much traffic or profit you are getting between photo-heavy and plain text images? Evaluate discounts you send to subscribers. Add CTAs and offers in the transactional emails. Test CTA shape, size, color, and placement in your emails. Analyzing and measuring is half of the job. The other half is making good decisions regarding which strategies to run and focus on in the future.