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Google Analytics: What Is It?

Google Analytics: What Is It?

Google Analytics is a service for collecting and analyzing data on the internet, useful for marketing and search engine optimization (SEO). This function is part of Google Marketing Platform and accessible to anyone with a Google account.

Website analytics and user data are collected using Google Analytics. It can assist businesses in identifying the most fruitful channels through which customers enter their site, measuring the efficacy of promotional efforts, keeping tabs on the number of customers who make a purchase or add items to their virtual shopping carts, and learning more about their demographic makeup, and much more. Online stores use Google Analytics to collect and analyse customer data. This data is utilised to fine-tune marketing efforts, improve site traffic, and retain customers.

What is the function of Google Analytics?

Through the use of ‘page tags,’ Google Analytics can collect data from each website visitor. Each page has a JavaScript page tag added to it. Each user’s browser loads this tag, which then sends information to a central Google database. Google Analytics tracks users, bounce rates, average session lengths, sessions by channel, page views, goal completions, and more in customizable reports.

The tag acts as a tracking mechanism, similar to a web bug or web beacon. However, the system is unable to gather information from users who have disabled cookies because it requires them.

Users can take advantage of Google Analytics’s many useful features. Features may collect, analyse, monitor, visualise, report, and combine data with other apps.

Some of these features are:

APIs for data collecting, predictive analytics, intelligence, and anomaly detection; subset analysis, such as conversions; advertising, acquisition, audience behaviour, and conversions reports; email communication and sharing

Users can create profiles for multiple websites within the Google Analytics dashboard and view information for standard categories or choose specific metrics to display for each site. Content, keywords, referring sites, visitors, map overlay, and traffic sources are just some of the categories that can be monitored.


Google Analytics allows you to change the dimensions. Common measurements include the following:

the user’s native tongue, web browser, location, country, mobile phone make and model, and age range.

Metrics. These numbers represent quantifiable assessments of a specific data set. are all examples of metrics. A metric is a standard unit of measurement used to make comparisons between quantities with varying scales.

Qualitative characteristics or labels used for describing and classifying information.

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