Let’s go through over the basics
Small-scale businesses that do not have the presence of an internet-based website is similar to having an automobile with flat tires. It is still able to perform all important tasks, but it may not take you far. There are a variety of different methods to create an online presence. in the same way that the café I’m in takes on the tough work of the social networks (thanks, Crumb Grey Lynn I’m not sure where I’d be if not for you and your lattes of iced oat milk). But, in this case we’re talking about websites that are good, bad, and ugly and the most important aspects of what you’ll require to create your own (mainly the latter part).
Let’s Get Started on the Information that should be on your website:
1. A Homepage
The homepage is the main page of the site – welcome your guests by saying, can I have your coat, madame? A glass of wine is that your idea of a good time? The most important thing is to make it simple, efficient and user-friendly. It should also have an easy and concise description of your identity as a company, the services you offer or products you provide. (We also suggest that the footer section of your website to include your company’s contact information to allow people to contact you easily and help! ).
2. The About Us page.
The About Us page is an ideal way to present your company in greater detail. It could include the details of the reason you began this company along with your mission statement as well as who your employees and you are. Telling your story in a unique way can help you create a an authentic, personal brand that will connect with your customers. Here you can refine your voice tone and brand’s image and then spice it up with some images.
3. Questions and Answers (Frequently Ask) Page
This page should contain responses to the most frequently asked questions your company is asked (hence that name). If your company doesn’t receive a lot of questions then why not create up your own? We’ll not reveal the details to anyone. It is an opportunity to convince customers of the reason why your business is the best or perhaps, provide shipping details and other information that will help you. A few examples of FAQ’s might include:
- What are your typical delivery times and prices?
- What are the hours of operation?
- What is your return policy?
4. Products and Services Page
Provide the most important information about the products or services of your business. It should link to your home page and navigation. It’s a good idea to classify your services or products into categories and explain the benefits, functions or the main product description. In this section, you should explain the ways your company is distinct from other marketplace.
5. Testimonials
It is a page that will contain customer reviews. It is a great method to build’social proof’or proof that your company is regarded as trustworthy by the public at large. You can place this on the bottom of your page or have separate pages for this. Testimonials can be a powerful method of displaying your accomplishments from a perspective of the customer. Encouragement of reviews using images will add a level of authenticity to these reviews as well. It will improve the trust and credibility of your review.
6. Contact Us Page
Contact us pages on your website should provide information like the number of the phone, the postal address for the business, an embedded Google Map, and any additional links to social media profiles. Furthermore, small businesses could also have contact forms for potential customers or potential customers to fill in. The form asks users to fill in their basic information. Such as first name & last name, email address, and message they wish to send to company etc. If you’re running an email newsletter that you would like people to sign up for it’s a good page to fill out this form as well.
Let SEO Agency Help!
Your business is a great idea with a lot of potential. However, juggling everything on your own can be a challenge. The SEO Agency such as SEO Auckland can make this process straightforward and simple for you. Their digital marketing business is focused on growth, and they want to assist you to achieve your goals for business. It will help you to make an impact online!
