The world today is vastly digital and in the business industry, the competition has boiled down to the survival of the fittest. This survival is based on the premise of who can stay updated with the latest technological developments and make the best use of them as well. From connections to communications, everything takes place in an instant these days and if businesses are not offering services instantly to the customers, they often feel like their online shopping user experience is lacking. Improving the shopping experience of users is crucial to growing one’s business for which the use of amazing technology is imperative.
The recent crisis developed by the pandemic has increased the awareness of the importance of technology for businesses as it led to the automation of several tasks. Businesses were required to adapt technological solutions quickly for their survival. For e-commerce industries mainly, there is a boom in shoppers who are preferring to shop online which is great news for their progress. However, it is important to acknowledge that there are several store owners on the e-commerce platform and unless they are giving the best online shopping experience, they may not see significant growth in their business.
Tips For Using Technology To Improve Your Online Shopping Experience
It is a no-brainer that to succeed in today’s age, one must possess decent knowledge and skills in the field of technology. However, for the e-commerce industry, whether you want to offer the best online grocery shopping experience or the best apparel shopping experience, using certain technologies has become a necessity rather than an option to facilitate a better user experience for their shoppers and these are mentioned below.
Implementation of eWallet Technology
The incorporation of eWallet or mobile wallet in e-commerce sites has become a must for all store owners due to their function. They facilitate ease of use by eliminating the need to enter card details on the customer’s part and it also offers increased security. This can help improve your online shopping customer experience which can consequently increase your store’s conversions and boost sales.
Social Media Marketing
Social media platforms are no longer just a platform where you reach out to your long-lost friends or share memorable pictures of your recent vacation. More than that, social media sites have become a marketing platform where shoppers can sell their products, and buyers can buy from a wide range of sellers. Not taking advantage of social media stores in today’s age can be a drawback for businesses as they have the potential to reach out and attract many customers through the platform. Moreover, social media is filled with numerous users and since they are always browsing their feed, allowing them to shop for your products through social media can be highly convenient for them and profitable for you.
The digital sphere has opened doors to many tools and types of marketing and brand and all you need to do is use them to your advantage. Using technology that offers services that allow the customer to customize their products through self-design will make them feel you value their choice. This improves the online shopping experience and as a result, they may shop with you again which will increase your brand loyalty. They may even recommend your store to their network.
One of the best ways to offer the best customer experience is to give your customers what they want. Instead of offering products, you want to offer, start offering products your customers want and need. Through data analytics, you can gain a helpful amount of consumer data that can help you understand their needs and preferences as well as their purchasing behavior. This can assist you in delivering a better customer experience and developing customer-centric products and services too.
As per studies, an estimated 92% of customers prefer to have a shopping experience that fits their preferences. This forwards the need for your stores to use technology that allows the users to filter their choices and browse the products accordingly. You can separate the categories of the products and add sections that will allow your users to shop based on their preferences such as the option to filter the color, size, sort from high to low prices, and the like. This will enable you to offer a personalized online shopping experience to your customers.
Augmented Reality and Virtual Reality
One of the main drawbacks of online shopping is that shoppers cannot try on the products and see whether it suits them or not. However, the use of AR and VR is diminishing these challenges by allowing shoppers to virtually try and test the products before they purchase them. From apparel to home furniture, no matter what you are selling, you can give your shoppers an innovative online shopping experience through the use of AR and VR.
AI-powered Customer Support
Customer relationship management (CRM) is one of the main factors determining the progress of a business. These days, there are plenty of platforms through which store owners can connect with their customers but managing the same has also become time-consuming and challenging. By incorporating an AI-powered chatbot for customer support, your customers can resolve their issues quickly which helps offer an interactive online shopping experience to your customers.
These are the various ways in which you can incorporate and implement technology to improve the functioning of your site and increase its conversion rate. Keep in mind that when you are running an online store, using technology becomes an inevitable element as, without its use, you may not be able to offer the best user experience online shopping to your customers.
Technology is a field that will keep advancing and in the coming years, more developments may take place. As such, e-commerce store owners must always stay prepared and adapt the latest tools and technologies if they want to offer a better customer experience in online shopping and stay ahead of time.